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☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
▼ + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.

Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London

☆ Joe Manchin could upend Biden’s reelection campaign – and blow up No Labels along the way
▼ + stars: | 2024-01-28 | by ( Edward-Isaac Dovere | ) edition.cnn.com time to read: +13 min

Some around Biden agree Manchin may have a point in how to make the pitch. As Biden tries to assert the success of his presidency, Manchin says he shaped “everything” in the president’s agenda. “It’s been far less organized than he expected it to be” and “he doesn’t see a plan coming together,” a person familiar with Hogan’s thinking told CNN. “No matter what side of the fence you might be on, where you are for philosophically, we learned to navigate that,” he told CNN. Several anti-Trump Republicans who listened to Manchin’s speech told CNN they were happy to hear him.

Persons: CNN — Sen, Joe Manchin, Privately, Joe Biden, Donald Trump, Manchin, there’s, Vermont Sen, Bernie Sanders, Biden, Sanders, hadn’t, ” Manchin, ”, Trump, “ He’s, Larry Hogan, –, “ It’s, “, hasn’t, Connecticut Sen, Joe Lieberman, Pat McCrory, Mark Penn, Nancy Jacobson, Ryan Clancy, Chris Christie, Heather Bresch, Bresch, Tom Reed, ” Reed, Bernie Sanders Manchin’s, codifying Roe, Wade, Roe, Machin, Saint Anselm Organizations: CNN, West Virginia Democrat, Biden, Trump, Democratic, Trump Republicans, Senate, White House, Washington, Democrat, Republican, North Carolina Gov, White, Representatives, Justice Department, New, New York Rep, Manchin, Saint Anselm College Locations: New Hampshire, South Carolina, Georgia, Vermont, Maryland, Dallas, Connecticut, North Dakota , New York , Florida , Texas, Hawaii, New Jersey, Manchin’s New Hampshire, Texas, Manchester, Washington, Saint, Unfazed

☆ The Case for the Supreme Court to Overturn Chevron Deference
▼ + stars: | 2024-01-16 | by ( The Editorial Board | ) www.wsj.com time to read: 1 min

Journal Editorial Report: Paul Gigot interviews pollster Mark Penn. Images: AP/Zuma Press Composite: Mark KellyThe Supreme Court has been trying to restore the proper constitutional balance of power, and its next opportunity comes Wednesday when it hears two cases challenging its own landmark Chevron doctrine (Loper Bright Enterprises, Inc., v. Raimondo and Relentless, Inc. v. Dept. In 1984 in Chevron v. NRDC, the Justices ruled that courts should defer to administrative agencies’ interpretation of laws when the statutory text is silent or ambiguous. In practice this has become a license for Congress to write vague laws that delegate legislative power to administrative agencies. Over the last 40 years the federal register of regulations has grown by tens of thousands of pages.

Persons: Paul Gigot, pollster Mark Penn, Mark Kelly, Raimondo Organizations: Zuma, Bright Enterprises, Inc Locations: Chevron v

☆ Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
▼ + stars: | 2024-01-11 | by ( Julia Hood | ) www.businessinsider.com time to read: +6 min

BI spoke to Stagwell CEO, Mark Penn, in December about the potential of AI, its applications at Stagwell, and why b-to-c companies need to focus use AI to connect with customers. Unlike the metaverse or some other trends, the power of AI, what it can do, and what companies need to do to harness it is real. If you look at advertising itself and what it takes to really generate tier-one [premium] content, I always say AI is having an entire group of C students. Say you're an office supply company. I don't think companies put as much time into that.

Persons: —, Mark Penn, PRophet, there's, you'll Organizations: Service, CES, Locaria, Stagwell, Business, Google

BALTIMORE (AP) — A federal appeals court on Tuesday struck down Maryland’s handgun licensing law, finding that its requirements, which include submitting fingerprints for a background check and taking a four-hour firearms safety course, are unconstitutionally restrictive. Circuit Court of Appeals in Richmond said they considered the case in light of a U.S. Supreme Court decision last year that “effected a sea change in Second Amendment law.”The underlying lawsuit was filed in 2016 as a challenge to a Maryland law requiring people to obtain a special license before purchasing a handgun. Even though Maryland’s law doesn’t prohibit people from “owning handguns at some time in the future, it still prohibits them from owning handguns now,” Richardson wrote. Pennack said the 2013 law made obtaining a handgun an overly expensive and arduous process. Before that law passed, he said, people had to complete a more limited training and pass a background check, among other requirements.

Persons: “, Wes Moore, ”, ” Moore, Judge Julius Richardson, Richardson, G, Steven Agee, ” Richardson, doesn’t, Judge Barbara Milano Keenan, misapplied, Keenan, ” Agee, —, Mark Pennack, he’s, Tuesday’s, Pennack Organizations: BALTIMORE, —, U.S, Circuit, Supreme, Sandy Hook Elementary, Maryland . Maryland Gov, Republican, Democrat Locations: Richmond, Maryland

☆ Why sports marketing is a growth area, according to Stagwell’s Mark Penn
▼ + stars: | 2023-10-06 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy sports marketing is a growth area, according to Stagwell’s Mark PennThe U.S.-based global marketing network, Stagwell, took over the beach at Cannes Lions 2023. CNBC’s Tania Bryer visits Stagwell’s Sport Beach to talk to the company’s chairman and CEO, Mark Penn.

Persons: Mark Penn, CNBC’s Tania Bryer Organizations: Cannes Lions Locations: U.S, Stagwell’s

☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
▼ + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.

Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican

☆ Ex-Clinton pollster promoting DeSantis as a way to defeat Trump is 'dangerous,' Democratic group warns
▼ + stars: | 2023-05-01 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +5 min

An ex-Clinton pollster boosted Ron DeSantis and dismissed Joe Biden as the way to defeat Donald Trump. Mark Penn's commentary is "significant" and "dangerous," on Democratic group, Third Way, warns. Ron DeSantis — and dismissal of President Joe Biden — as the way to defeat former President Donald Trump in 2024 is "significant" and "dangerous," one Democratic group warned on Monday. "There is nothing 'dangerous' in questioning whether Joe Biden can beat Donald Trump," he added. "If we do get to the Biden/Trump rematch, I will surely be writing 'How Joe Biden can beat Donald Trump,'" he wrote.

☆ Don’t Count Ron DeSantis Out
▼ + stars: | 2023-04-28 | by ( Mark Penn | ) www.wsj.com time to read: +1 min

Wonder Land: A beside-the-point president is the best thing that has ever happened to the progressive centralization project. Images: Warner Bros/Kobal/Shutterstock/AP/Zuma Press Composite: Mark KellyCan Ron DeSantis beat Donald Trump? When Mr. Trump was the challenger, he polished off Jeb Bush , the Florida governor who once led the pack. Mr. Trump leads Mr. Biden in the RealClearPolitics polling average. A Trump-Biden rematch is a risky proposition, and with the Democrats consolidated around Mr. Biden, the only way to avoid it is through the Republican primary.

☆ Trump Indictment Accelerates America’s Race to the Bottom
▼ + stars: | 2023-04-06 | by ( Mark Penn | Andrew Stein | ) www.wsj.com time to read: +1 min

The demonization of political opponents is entering its next depressing but predictable phase—the use of the most partisan parts of the criminal-justice system to arrest and prosecute political opponents on flimsy charges. Too much of the public, increasingly divorced from bedrock national values, is cheering it on. It’s the logical extension of Donald Trump’s claiming he won the election he lost; of Joe Biden’s branding “MAGA Republicans” a “clear and present danger” to “our democracy”; of right-wing groups planning and executing an assault on the Capitol; of the Russia-collusion hoax; of partisan impeachments; of tech companies censoring political and scientific information to promote ideological and partisan agendas; of retired intelligence officials interfering with the 2020 election by making false claims about the Hunter Biden laptop; of law students shouting down federal judges with the encouragement of university administrators.

☆ Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads
▼ + stars: | 2023-01-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Twitter has said it plans to unwind a 3-year hiatus of political ads on the platform. Political ad experts have mostly cheered the news. Political ad buyers on both sides of the aisle are keen to return to Twitter after the company said it planned to reverse its ban on political advertising appearing on the platform. The company generated under $3 million in political ad spend for the 2018 US midterms, according to its former chief financial officer. Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style.

☆ Trump or Biden? How About Neither?
▼ + stars: | 2022-11-18 | by ( Mark Penn | Andrew Stein | ) www.wsj.com time to read: 1 min

Joe Biden and Donald Trump: Please do the country a service and don’t run for president in 2024. America is in gridlock over the both of you, and it’s time to let the country progress and find a unifying force that can lead it into the next decade. According to a Nov. 10-14 Morning Consult poll, 65% of Americans don’t want Mr. Biden to run again, and 65% say the same of Mr. Trump. Both of you have served this country, yet both of you have flaws and problems that stand in the way of a successful second term.

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